O:9:"MagpieRSS":19:{s:6:"parser";i:0;s:12:"current_item";a:0:{}s:5:"items";a:20:{i:0;a:13:{s:5:"title";s:48:"How To: Tracking your SEO using Google Analytics";s:4:"link";s:48:"https://yoast.com/tracking-seo-google-analytics/";s:8:"comments";s:57:"https://yoast.com/tracking-seo-google-analytics/#comments";s:7:"pubdate";s:31:"Fri, 05 Sep 2014 13:14:36 +0000";s:2:"dc";a:1:{s:7:"creator";s:13:"Thijs de Valk";}s:8:"category";s:9:"Analytics";s:4:"guid";s:27:"https://yoast.com/?p=223063";s:11:"description";s:421:"<p>At Yoast, we&#8217;re known for giving you any number of useful tips to improve your site&#8217;s SEO. However, how do you know whether those tips actually working for you? There are a number of tools out there that can help you track your SEO, but most of them will actually cost you money. And in the&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";s:7:"content";s:10:"Array




";s:3:"wfw";a:1:{s:10:"commentrss";s:53:"https://yoast.com/tracking-seo-google-analytics/feed/";}s:5:"slash";a:1:{s:8:"comments";s:1:"6";}s:5:"media";a:4:{s:7:"content";s:1:"
";s:13:"content_title";s:58:"How To: Tracking your SEO using Google Analytics • Yoast";s:19:"content_description";s:102:"How do you actually start tracking your SEO? This How To will explain you how, using Google Analytics!";s:16:"content_keywords";s:12:"Tracking SEO";}s:7:"summary";s:421:"<p>At Yoast, we&#8217;re known for giving you any number of useful tips to improve your site&#8217;s SEO. However, how do you know whether those tips actually working for you? There are a number of tools out there that can help you track your SEO, but most of them will actually cost you money. And in the&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";}i:1;a:13:{s:5:"title";s:48:"Google Analytics by Yoast, V5: Universal Support";s:4:"link";s:37:"https://yoast.com/google-analytics-5/";s:8:"comments";s:46:"https://yoast.com/google-analytics-5/#comments";s:7:"pubdate";s:31:"Thu, 04 Sep 2014 10:30:23 +0000";s:2:"dc";a:1:{s:7:"creator";s:13:"Joost de Valk";}s:8:"category";s:42:"AnalyticsGoogle AnalyticsWordPress Plugins";s:4:"guid";s:27:"https://yoast.com/?p=225662";s:11:"description";s:469:"<p>We&#8217;ve been working hard on our Google Analytics plugin and are proud to release version 5.0, with universal support, today. With all the changes Google had made to Analytics and with our improved development experience we decided we&#8217;d be better off with a full rewrite. We&#8217;ve redone some of the features, killed a few minor features&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";s:7:"content";s:9:"Array



";s:3:"wfw";a:1:{s:10:"commentrss";s:42:"https://yoast.com/google-analytics-5/feed/";}s:5:"slash";a:1:{s:8:"comments";s:2:"65";}s:5:"media";a:2:{s:7:"content";s:3:"


";s:13:"content_title";s:99:"Google Analytics by Yoastgoogle-analytics-universal-demographicsGoogle Analytics eCommerce tracking";}s:7:"summary";s:469:"<p>We&#8217;ve been working hard on our Google Analytics plugin and are proud to release version 5.0, with universal support, today. With all the changes Google had made to Analytics and with our improved development experience we decided we&#8217;d be better off with a full rewrite. We&#8217;ve redone some of the features, killed a few minor features&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";}i:2;a:13:{s:5:"title";s:41:"Yoast ebook: Optimize your WordPress site";s:4:"link";s:48:"https://yoast.com/ebook-optimize-wordpress-site/";s:8:"comments";s:57:"https://yoast.com/ebook-optimize-wordpress-site/#comments";s:7:"pubdate";s:31:"Tue, 02 Sep 2014 08:34:57 +0000";s:2:"dc";a:1:{s:7:"creator";s:13:"Joost de Valk";}s:8:"category";s:9:"WordPress";s:4:"guid";s:27:"https://yoast.com/?p=208227";s:11:"description";s:411:"<p>Exciting news! Team Yoast has written its very own book! In recent years, we often fantasized about writing a book in which all of our knowledge was bundled. In the last few months, we finally put our pens down to paper! Starting today you can buy our awesome ebook for only $19. Our book will&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";s:7:"content";s:7:"Array

";s:3:"wfw";a:1:{s:10:"commentrss";s:53:"https://yoast.com/ebook-optimize-wordpress-site/feed/";}s:5:"slash";a:1:{s:8:"comments";s:2:"54";}s:5:"media";a:2:{s:7:"content";s:1:"
";s:13:"content_title";s:25:"cover_optimize_200x266_x2";}s:7:"summary";s:411:"<p>Exciting news! Team Yoast has written its very own book! In recent years, we often fantasized about writing a book in which all of our knowledge was bundled. In the last few months, we finally put our pens down to paper! Starting today you can buy our awesome ebook for only $19. Our book will&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";}i:3;a:13:{s:5:"title";s:43:"Google: Slowly moving back to 10 blue links";s:4:"link";s:33:"https://yoast.com/ten-blue-links/";s:8:"comments";s:42:"https://yoast.com/ten-blue-links/#comments";s:7:"pubdate";s:31:"Fri, 29 Aug 2014 12:42:23 +0000";s:2:"dc";a:1:{s:7:"creator";s:13:"Joost de Valk";}s:8:"category";s:9:"WordPress";s:4:"guid";s:27:"https://yoast.com/?p=207115";s:11:"description";s:534:"<p>Last night Google&#8217;s John Mueller announced on Google+ that &#8220;authorship&#8221; had been removed completely from the search results. Just like Google has recently removed most video snippets, this is another step towards Google&#8217;s search result pages going &#8220;back&#8221; to being 10 blue links. Brief history of author highlighting / authorship We were among the very early adopters of author&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";s:7:"content";s:17:"Array











";s:3:"wfw";a:1:{s:10:"commentrss";s:38:"https://yoast.com/ten-blue-links/feed/";}s:5:"slash";a:1:{s:8:"comments";s:2:"37";}s:5:"media";a:2:{s:7:"content";s:6:"





";s:13:"content_title";s:195:"rel=me / rel=author search in Google showing my author highlightwordpress_seo_article_-_Google_Search_19503133recent-author-highlightwordpress-seo-plugin-rich-snippettitle-separator-option888.com";}s:7:"summary";s:534:"<p>Last night Google&#8217;s John Mueller announced on Google+ that &#8220;authorship&#8221; had been removed completely from the search results. Just like Google has recently removed most video snippets, this is another step towards Google&#8217;s search result pages going &#8220;back&#8221; to being 10 blue links. Brief history of author highlighting / authorship We were among the very early adopters of author&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";}i:4;a:13:{s:5:"title";s:29:"WordPress SEO Tutorial Videos";s:4:"link";s:48:"https://yoast.com/wordpress-seo-tutorial-videos/";s:8:"comments";s:57:"https://yoast.com/wordpress-seo-tutorial-videos/#comments";s:7:"pubdate";s:31:"Thu, 28 Aug 2014 12:10:36 +0000";s:2:"dc";a:1:{s:7:"creator";s:13:"Joost de Valk";}s:8:"category";s:9:"WordPress";s:4:"guid";s:27:"https://yoast.com/?p=206763";s:11:"description";s:461:"<p>One of the returning questions we get from customers is for better tutorial videos for our SEO plugin. That&#8217;s no &#8220;simple&#8221; thing as we quite regularly update the plugin and add new features to it, changing the interface. So we&#8217;ve teamed up with Shawn Hesketh, from WP101, who has created (and will continue to update) a&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";s:7:"content";s:13:"Array







";s:3:"wfw";a:1:{s:10:"commentrss";s:53:"https://yoast.com/wordpress-seo-tutorial-videos/feed/";}s:5:"slash";a:1:{s:8:"comments";s:1:"6";}s:5:"media";a:4:{s:7:"content";s:2:"

";s:13:"content_title";s:54:"WordPress SEO Tutorial Videos • Yoasttutorial-videos";s:19:"content_description";s:183:"We've created a set of 17 beautiful WordPress SEO tutorial videos, now included in the WP SEO Premium plugin!WordPress SEO tutorial videos as seen in the premium WordPress SEO plugin.";s:16:"content_keywords";s:78:"wordpress plugins, wordpress seo, video tutorial,WordPress SEO tutorial videos";}s:7:"summary";s:461:"<p>One of the returning questions we get from customers is for better tutorial videos for our SEO plugin. That&#8217;s no &#8220;simple&#8221; thing as we quite regularly update the plugin and add new features to it, changing the interface. So we&#8217;ve teamed up with Shawn Hesketh, from WP101, who has created (and will continue to update) a&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";}i:5;a:13:{s:5:"title";s:32:"Cultural differences in websites";s:4:"link";s:48:"https://yoast.com/cultural-differences-websites/";s:8:"comments";s:57:"https://yoast.com/cultural-differences-websites/#comments";s:7:"pubdate";s:31:"Tue, 26 Aug 2014 18:43:31 +0000";s:2:"dc";a:1:{s:7:"creator";s:19:"Marieke van de Rakt";}s:8:"category";s:8:"Research";s:4:"guid";s:27:"https://yoast.com/?p=206018";s:11:"description";s:448:"<p>While doing our website reviews, we look at sites from all over the world. Most of our clients are from the United States and Europe, but we also have clients from Australia, South Africa and even China. Websites from different countries can differ largely in their choices for color, pictures, navigation and site structure. That&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";s:7:"content";s:7:"Array

";s:3:"wfw";a:1:{s:10:"commentrss";s:53:"https://yoast.com/cultural-differences-websites/feed/";}s:5:"slash";a:1:{s:8:"comments";s:1:"7";}s:5:"media";a:2:{s:7:"content";s:1:"
";s:13:"content_title";s:24:"Website review geo stats";}s:7:"summary";s:448:"<p>While doing our website reviews, we look at sites from all over the world. Most of our clients are from the United States and Europe, but we also have clients from Australia, South Africa and even China. Websites from different countries can differ largely in their choices for color, pictures, navigation and site structure. That&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";}i:6;a:13:{s:5:"title";s:23:"The demise of Video SEO";s:4:"link";s:35:"https://yoast.com/video-seo-demise/";s:8:"comments";s:44:"https://yoast.com/video-seo-demise/#comments";s:7:"pubdate";s:31:"Fri, 22 Aug 2014 13:17:18 +0000";s:2:"dc";a:1:{s:7:"creator";s:13:"Joost de Valk";}s:8:"category";s:9:"WordPress";s:4:"guid";s:27:"https://yoast.com/?p=204441";s:11:"description";s:498:"<p>Recently, Google removed, without any warning, the video snippets in the search results for a large group of sites. This followed pretty quickly on Google&#8217;s removal of author highlight pictures from the search results. First discussed by Seer on July 16th and slowly becoming more and more visible, we&#8217;ve been testing and trying to figure out what worked and what&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";s:7:"content";a:1:{s:7:"encoded";s:2949:"<p>Recently, Google removed, without any warning, the video snippets in the search results for a large group of sites. This followed pretty quickly on Google&#8217;s removal of author highlight pictures from the search results. First <a href="http://www.seerinteractive.com/blog/did-google-end-video-snippets">discussed by Seer</a> on July 16th and slowly becoming more and more visible, we&#8217;ve been testing and trying to figure out what worked and what didn&#8217;t. Of course this heavily impacts the benefits of our Video SEO plugin so we wanted to make sure we knew what was happening before making any rash decisions.</p>
<p>It&#8217;s now pretty clear what Google has done. For those interested in the deeper workings, <a href="http://www.blindfiveyearold.com/the-rich-snippets-algorithm">AJ Kohn&#8217;s post on rich snippets</a> explains it better than I could. The gist of it is simple: video snippets now only show for sites purely dedicated to video or very large sites with clear sections dedicated to video. Which, incidentally, is why some of our clients still have them.</p>
<p>A clear example of the new landscape is this query: [<a href="https://www.google.com/search?q=iphone+5+review+video">iphone 5 review video</a>], which has 3 videos from YouTube at the top and a video snippet for the Guardian below. As Danny Goodwin shows in <a href="http://searchenginewatch.com/article/2356214/Google-Showing-Far-Less-Video-Snippets-in-Search-Results">his post on SearchEngineWatch</a>, it used to be rather different.</p>
<h2>What does this mean for the Video SEO plugin?</h2>
<p>This doesn&#8217;t mean our Video SEO plugin becomes entirely useless, luckily. It still allows sites to:</p>
<ul>
<li>show up in the video search results;</li>
<li>heavily enhances the experience of sharing posts with video in them on social networks like Facebook, Twitter and Pinterest;</li>
<li>allows you to make videos responsive through enabling <a href="http://fitvidsjs.com/">fitvids.js</a>.</li>
</ul>
<p>It does, however, mean that the direct traffic impact from Google will be less for our users and that we should focus more on the social sharing aspect.</p>
<p>We&#8217;re very close to releasing a major update of Video SEO that we&#8217;d been working on for months, actually from before we saw this happen, but it actually lies a better foundation for all the social stuff. We&#8217;ll probably end up renaming the plugin to &#8220;Video SEO &amp; Social Sharing&#8221;, but <em>that</em> shouldn&#8217;t affect anyone.</p>
<p>If you bought the plugin in between June 16th (a month before it happened) and now, and no longer want to use the plugin, we&#8217;ll give you a full refund. Just let us know through our plugin support and we&#8217;ll take care of it.</p>
<p>Feel free to ask your questions in the comments!</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";}s:3:"wfw";a:1:{s:10:"commentrss";s:40:"https://yoast.com/video-seo-demise/feed/";}s:5:"slash";a:1:{s:8:"comments";s:2:"23";}s:7:"summary";s:498:"<p>Recently, Google removed, without any warning, the video snippets in the search results for a large group of sites. This followed pretty quickly on Google&#8217;s removal of author highlight pictures from the search results. First discussed by Seer on July 16th and slowly becoming more and more visible, we&#8217;ve been testing and trying to figure out what worked and what&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";s:12:"atom_content";s:2949:"<p>Recently, Google removed, without any warning, the video snippets in the search results for a large group of sites. This followed pretty quickly on Google&#8217;s removal of author highlight pictures from the search results. First <a href="http://www.seerinteractive.com/blog/did-google-end-video-snippets">discussed by Seer</a> on July 16th and slowly becoming more and more visible, we&#8217;ve been testing and trying to figure out what worked and what didn&#8217;t. Of course this heavily impacts the benefits of our Video SEO plugin so we wanted to make sure we knew what was happening before making any rash decisions.</p>
<p>It&#8217;s now pretty clear what Google has done. For those interested in the deeper workings, <a href="http://www.blindfiveyearold.com/the-rich-snippets-algorithm">AJ Kohn&#8217;s post on rich snippets</a> explains it better than I could. The gist of it is simple: video snippets now only show for sites purely dedicated to video or very large sites with clear sections dedicated to video. Which, incidentally, is why some of our clients still have them.</p>
<p>A clear example of the new landscape is this query: [<a href="https://www.google.com/search?q=iphone+5+review+video">iphone 5 review video</a>], which has 3 videos from YouTube at the top and a video snippet for the Guardian below. As Danny Goodwin shows in <a href="http://searchenginewatch.com/article/2356214/Google-Showing-Far-Less-Video-Snippets-in-Search-Results">his post on SearchEngineWatch</a>, it used to be rather different.</p>
<h2>What does this mean for the Video SEO plugin?</h2>
<p>This doesn&#8217;t mean our Video SEO plugin becomes entirely useless, luckily. It still allows sites to:</p>
<ul>
<li>show up in the video search results;</li>
<li>heavily enhances the experience of sharing posts with video in them on social networks like Facebook, Twitter and Pinterest;</li>
<li>allows you to make videos responsive through enabling <a href="http://fitvidsjs.com/">fitvids.js</a>.</li>
</ul>
<p>It does, however, mean that the direct traffic impact from Google will be less for our users and that we should focus more on the social sharing aspect.</p>
<p>We&#8217;re very close to releasing a major update of Video SEO that we&#8217;d been working on for months, actually from before we saw this happen, but it actually lies a better foundation for all the social stuff. We&#8217;ll probably end up renaming the plugin to &#8220;Video SEO &amp; Social Sharing&#8221;, but <em>that</em> shouldn&#8217;t affect anyone.</p>
<p>If you bought the plugin in between June 16th (a month before it happened) and now, and no longer want to use the plugin, we&#8217;ll give you a full refund. Just let us know through our plugin support and we&#8217;ll take care of it.</p>
<p>Feel free to ask your questions in the comments!</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";}i:7;a:13:{s:5:"title";s:35:"How to clean up your site structure";s:4:"link";s:46:"https://yoast.com/how-to-clean-site-structure/";s:8:"comments";s:55:"https://yoast.com/how-to-clean-site-structure/#comments";s:7:"pubdate";s:31:"Thu, 21 Aug 2014 13:09:37 +0000";s:2:"dc";a:1:{s:7:"creator";s:16:"Michiel Heijmans";}s:8:"category";s:36:"UsabilityLink BuildingSite Structure";s:4:"guid";s:27:"https://yoast.com/?p=203575";s:11:"description";s:400:"<p>We all know that moment where your website has grown to this monstrous collection of pages. That moment when you realize that you have too many pages in your menu and the coherence of your website is nowhere to be found. And we also know what a struggle it is to clean this mess up.&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";s:7:"content";s:8:"Array


";s:3:"wfw";a:1:{s:10:"commentrss";s:51:"https://yoast.com/how-to-clean-site-structure/feed/";}s:5:"slash";a:1:{s:8:"comments";s:2:"26";}s:5:"media";a:3:{s:7:"content";s:1:"
";s:13:"content_title";s:11:"order-chaos";s:19:"content_description";s:42:"From chaos to order in your site structure";}s:7:"summary";s:400:"<p>We all know that moment where your website has grown to this monstrous collection of pages. That moment when you realize that you have too many pages in your menu and the coherence of your website is nowhere to be found. And we also know what a struggle it is to clean this mess up.&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";}i:8;a:13:{s:5:"title";s:45:"Testimonials: increase your visitor’s trust";s:4:"link";s:46:"https://yoast.com/creating-trust-testimonials/";s:8:"comments";s:55:"https://yoast.com/creating-trust-testimonials/#comments";s:7:"pubdate";s:31:"Thu, 14 Aug 2014 12:43:26 +0000";s:2:"dc";a:1:{s:7:"creator";s:13:"Thijs de Valk";}s:8:"category";s:28:"Conversion Rate Optimization";s:4:"guid";s:27:"https://yoast.com/?p=198794";s:11:"description";s:455:"<p>At Yoast we&#8217;ve seen a lot of websites of every calibre. Because I personally like conversion rate optimization so much, I always like the webshops we get to review. A lot of these webshops have various things they&#8217;re doing right or wrong, but there&#8217;s one thing I&#8217;ve found that almost every website can improve on:&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";s:7:"content";s:7:"Array

";s:3:"wfw";a:1:{s:10:"commentrss";s:51:"https://yoast.com/creating-trust-testimonials/feed/";}s:5:"slash";a:1:{s:8:"comments";s:2:"32";}s:5:"media";a:2:{s:7:"content";s:1:"
";s:13:"content_title";s:24:"Testimonials trust sales";}s:7:"summary";s:455:"<p>At Yoast we&#8217;ve seen a lot of websites of every calibre. Because I personally like conversion rate optimization so much, I always like the webshops we get to review. A lot of these webshops have various things they&#8217;re doing right or wrong, but there&#8217;s one thing I&#8217;ve found that almost every website can improve on:&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";}i:9;a:13:{s:5:"title";s:50:"Regular security audits: taking our responsibility";s:4:"link";s:42:"https://yoast.com/regular-security-audits/";s:8:"comments";s:51:"https://yoast.com/regular-security-audits/#comments";s:7:"pubdate";s:31:"Mon, 04 Aug 2014 18:00:20 +0000";s:2:"dc";a:1:{s:7:"creator";s:13:"Joost de Valk";}s:8:"category";s:50:"WordPressSecurityWordPress PluginsWordPress Themes";s:4:"guid";s:27:"https://yoast.com/?p=198284";s:11:"description";s:439:"<p>Today, we’re announcing that we have partnered with Sucuri, in the interest of pro-actively securing our plugins. As our plugins run on more and more sites, we have a responsibility towards our users and the web at large to make sure that we do our utmost to make sure our code doesn’t make them vulnerable.* We’ve&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";s:7:"content";s:7:"Array

";s:3:"wfw";a:1:{s:10:"commentrss";s:47:"https://yoast.com/regular-security-audits/feed/";}s:5:"slash";a:1:{s:8:"comments";s:2:"24";}s:5:"media";a:2:{s:7:"content";s:1:"
";s:13:"content_title";s:14:"Yoast-Security";}s:7:"summary";s:439:"<p>Today, we’re announcing that we have partnered with Sucuri, in the interest of pro-actively securing our plugins. As our plugins run on more and more sites, we have a responsibility towards our users and the web at large to make sure that we do our utmost to make sure our code doesn’t make them vulnerable.* We’ve&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";}i:10;a:13:{s:5:"title";s:42:"Google Panda 4, and blocking your CSS & JS";s:4:"link";s:45:"https://yoast.com/google-panda-robots-css-js/";s:8:"comments";s:54:"https://yoast.com/google-panda-robots-css-js/#comments";s:7:"pubdate";s:31:"Thu, 19 Jun 2014 14:10:43 +0000";s:2:"dc";a:1:{s:7:"creator";s:13:"Joost de Valk";}s:8:"category";s:21:"WordPressGoogle Panda";s:4:"guid";s:27:"https://yoast.com/?p=183968";s:11:"description";s:453:"<p>A month ago Google introduced its Panda 4.0 update. Over the last few weeks we&#8217;ve been able to &#8220;fix&#8221; a couple of sites that got hit in it. These sites both lost more than 50% of their search traffic in that update. When they returned, their previous position in the search results came back. Sounds too good to be&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";s:7:"content";s:13:"Array







";s:3:"wfw";a:1:{s:10:"commentrss";s:50:"https://yoast.com/google-panda-robots-css-js/feed/";}s:5:"slash";a:1:{s:8:"comments";s:2:"79";}s:5:"media";a:2:{s:7:"content";s:4:"



";s:13:"content_title";s:87:"Yoast liked the Pandaiphoned-searchmetricsfetch-as-google-no-cssiphoned-searchmetrics-2";}s:7:"summary";s:453:"<p>A month ago Google introduced its Panda 4.0 update. Over the last few weeks we&#8217;ve been able to &#8220;fix&#8221; a couple of sites that got hit in it. These sites both lost more than 50% of their search traffic in that update. When they returned, their previous position in the search results came back. Sounds too good to be&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";}i:11;a:13:{s:5:"title";s:39:"Things to consider for your online shop";s:4:"link";s:45:"https://yoast.com/considerations-online-shop/";s:8:"comments";s:54:"https://yoast.com/considerations-online-shop/#comments";s:7:"pubdate";s:31:"Wed, 18 Jun 2014 12:06:04 +0000";s:2:"dc";a:1:{s:7:"creator";s:16:"Michiel Heijmans";}s:8:"category";s:31:"Conversion Rate OptimizationSEO";s:4:"guid";s:27:"https://yoast.com/?p=179388";s:11:"description";s:431:"<p>Last week, we had an email from somebody who was pretty desperate. He had set up an online shop, filled it with thousands and thousands of products and in the three or four months after release, still nobody had found his shop or ordered his products. The online shop at hand sells women&#8217;s cloths. This guy&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";s:7:"content";s:7:"Array

";s:3:"wfw";a:1:{s:10:"commentrss";s:50:"https://yoast.com/considerations-online-shop/feed/";}s:5:"slash";a:1:{s:8:"comments";s:2:"27";}s:5:"media";a:2:{s:7:"content";s:1:"
";s:13:"content_title";s:15:"Online Shopping";}s:7:"summary";s:431:"<p>Last week, we had an email from somebody who was pretty desperate. He had set up an online shop, filled it with thousands and thousands of products and in the three or four months after release, still nobody had found his shop or ordered his products. The online shop at hand sells women&#8217;s cloths. This guy&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";}i:12;a:13:{s:5:"title";s:25:"WordPress SEO Premium 1.2";s:4:"link";s:44:"https://yoast.com/wordpress-seo-premium-1-2/";s:8:"comments";s:53:"https://yoast.com/wordpress-seo-premium-1-2/#comments";s:7:"pubdate";s:31:"Thu, 05 Jun 2014 14:31:01 +0000";s:2:"dc";a:1:{s:7:"creator";s:13:"Joost de Valk";}s:8:"category";s:12:"SEOWordPress";s:4:"guid";s:27:"https://yoast.com/?p=179802";s:11:"description";s:418:"<p>As I announced yesterday on the Dradcast, we released a new version of WordPress SEO premium. This is another feature packed update with a lot of things people had been asking us for. Let me go through the list of new features: Import redirects from your .htaccess file If you have a lot of redirects&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";s:7:"content";s:13:"Array







";s:3:"wfw";a:1:{s:10:"commentrss";s:49:"https://yoast.com/wordpress-seo-premium-1-2/feed/";}s:5:"slash";a:1:{s:8:"comments";s:2:"38";}s:5:"media";a:2:{s:7:"content";s:4:"



";s:13:"content_title";s:74:"Premium_130x100_x2redirects-importredirecttypedelete-redirect-notification";}s:7:"summary";s:418:"<p>As I announced yesterday on the Dradcast, we released a new version of WordPress SEO premium. This is another feature packed update with a lot of things people had been asking us for. Let me go through the list of new features: Import redirects from your .htaccess file If you have a lot of redirects&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";}i:13;a:13:{s:5:"title";s:43:"Visually direct and captivate your visitors";s:4:"link";s:35:"https://yoast.com/visual-attention/";s:8:"comments";s:44:"https://yoast.com/visual-attention/#comments";s:7:"pubdate";s:31:"Tue, 03 Jun 2014 14:08:58 +0000";s:2:"dc";a:1:{s:7:"creator";s:13:"Thijs de Valk";}s:8:"category";s:28:"Conversion Rate Optimization";s:4:"guid";s:27:"https://yoast.com/?p=172923";s:11:"description";s:469:"<p>In the last month I&#8217;ve been speaking at a few conferences with a talk I&#8217;ve dubbed &#8220;The Psychology behind Conversion&#8221;. In this talk I&#8217;m trying to explain why everyone who maintains a website should be interested in psychology and how it can help them. Being interested in psychology, especially when applied to the web, is&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";s:7:"content";s:18:"Array












";s:3:"wfw";a:1:{s:10:"commentrss";s:40:"https://yoast.com/visual-attention/feed/";}s:5:"slash";a:1:{s:8:"comments";s:2:"14";}s:5:"media";a:3:{s:7:"content";s:5:"




";s:13:"content_title";s:128:"Visually direct and captivate your visitors • YoastVan-der-Valk-visual-cueingbaby frontbaby sidewaysWordPress_Plugins_by_Yoast";s:19:"content_description";s:300:"In the last month I've been speaking at a few conferences with a talk I've dubbed "The Psychology behind Conversion". In this talk I'm trying to explain why everyone who maintains a website should be interested in psychology and how it can help them. Being interested in psychology, especially when a";}s:7:"summary";s:469:"<p>In the last month I&#8217;ve been speaking at a few conferences with a talk I&#8217;ve dubbed &#8220;The Psychology behind Conversion&#8221;. In this talk I&#8217;m trying to explain why everyone who maintains a website should be interested in psychology and how it can help them. Being interested in psychology, especially when applied to the web, is&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";}i:14;a:13:{s:5:"title";s:21:"Improving our reviews";s:4:"link";s:36:"https://yoast.com/improving-reviews/";s:8:"comments";s:45:"https://yoast.com/improving-reviews/#comments";s:7:"pubdate";s:31:"Wed, 21 May 2014 14:38:40 +0000";s:2:"dc";a:1:{s:7:"creator";s:13:"Joost de Valk";}s:8:"category";s:9:"WordPress";s:4:"guid";s:27:"https://yoast.com/?p=174910";s:11:"description";s:452:"<p>We recently did customer research into what our site review customers thought about our site reviews. While we were very happy with the results, it also showed us some things we could improve. It was very clear people wanted our reviews for the SEO improvements most of all, and today we&#8217;re launching the changes to our review&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";s:7:"content";s:7:"Array

";s:3:"wfw";a:1:{s:10:"commentrss";s:41:"https://yoast.com/improving-reviews/feed/";}s:5:"slash";a:1:{s:8:"comments";s:2:"12";}s:5:"media";a:2:{s:7:"content";s:1:"
";s:13:"content_title";s:21:"yoast_reviews_300x290";}s:7:"summary";s:452:"<p>We recently did customer research into what our site review customers thought about our site reviews. While we were very happy with the results, it also showed us some things we could improve. It was very clear people wanted our reviews for the SEO improvements most of all, and today we&#8217;re launching the changes to our review&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";}i:15;a:13:{s:5:"title";s:36:"Headings and why you should use them";s:4:"link";s:31:"https://yoast.com/headings-use/";s:8:"comments";s:40:"https://yoast.com/headings-use/#comments";s:7:"pubdate";s:31:"Tue, 20 May 2014 12:27:47 +0000";s:2:"dc";a:1:{s:7:"creator";s:16:"Michiel Heijmans";}s:8:"category";s:41:"Web DevelopmentWeb DesignWordPress Themes";s:4:"guid";s:27:"https://yoast.com/?p=169272";s:11:"description";s:436:"<p>This post just had to be written. Somehow we have a chapter about Headings in all (!) our site reviews. Usually the website owner can&#8217;t change a single thing about the heading setup of the website, as he is unwilling or just lacks the knowledge to change the theme of the website. But headings do matter. There&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";s:7:"content";s:13:"Array







";s:3:"wfw";a:1:{s:10:"commentrss";s:36:"https://yoast.com/headings-use/feed/";}s:5:"slash";a:1:{s:8:"comments";s:2:"23";}s:5:"media";a:4:{s:7:"content";s:2:"

";s:13:"content_title";s:81:"Headings and why you should use them • YoastWithout headings, it is all Chinese";s:19:"content_description";s:150:"Find our thoughts on headings and how to use them. What needs to be in your H1 and why H5 and H6 could be left out.Without headings, it is all Chinese";s:16:"content_keywords";s:36:"Web Design,WordPress Themes,headings";}s:7:"summary";s:436:"<p>This post just had to be written. Somehow we have a chapter about Headings in all (!) our site reviews. Usually the website owner can&#8217;t change a single thing about the heading setup of the website, as he is unwilling or just lacks the knowledge to change the theme of the website. But headings do matter. There&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";}i:16;a:13:{s:5:"title";s:53:"The Snippet Preview: what it means and how to use it.";s:4:"link";s:34:"https://yoast.com/snippet-preview/";s:8:"comments";s:43:"https://yoast.com/snippet-preview/#comments";s:7:"pubdate";s:31:"Mon, 12 May 2014 12:19:29 +0000";s:2:"dc";a:1:{s:7:"creator";s:13:"Joost de Valk";}s:8:"category";s:42:"WordPressKeyword ResearchWordPress Plugins";s:4:"guid";s:27:"https://yoast.com/?p=171674";s:11:"description";s:466:"<p>Our WordPress SEO plugin has come with a snippet preview from day 1. This snippet preview mimics what the current page would look like in the search results, by our best &#8220;guesstimation&#8221;. In this post I&#8217;ll explain what the different sections are made up of, and what you can do to optimize those. I&#8217;ll also explain why the&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";s:7:"content";s:25:"Array



















";s:3:"wfw";a:1:{s:10:"commentrss";s:39:"https://yoast.com/snippet-preview/feed/";}s:5:"slash";a:1:{s:8:"comments";s:2:"37";}s:5:"media";a:3:{s:7:"content";s:8:"







";s:13:"content_title";s:183:"snippet-preview-1snippet-preview-2snippet-preview-google-searchsnippet-preview-3snippet-preview-title-length-errorsnippet-preview-4snippet-preview-finaltitles-metas-settings-post-type";s:19:"content_description";s:175:"An example of the snippet previewsnippet preview with bolded wordsA Google search for "snippet preview" shows the following suggestions.snippet preview example: title too long";}s:7:"summary";s:466:"<p>Our WordPress SEO plugin has come with a snippet preview from day 1. This snippet preview mimics what the current page would look like in the search results, by our best &#8220;guesstimation&#8221;. In this post I&#8217;ll explain what the different sections are made up of, and what you can do to optimize those. I&#8217;ll also explain why the&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";}i:17;a:13:{s:5:"title";s:37:"Thoughts on 404 Not Found error pages";s:4:"link";s:41:"https://yoast.com/thoughts-404-not-found/";s:8:"comments";s:50:"https://yoast.com/thoughts-404-not-found/#comments";s:7:"pubdate";s:31:"Thu, 08 May 2014 14:02:29 +0000";s:2:"dc";a:1:{s:7:"creator";s:16:"Michiel Heijmans";}s:8:"category";s:12:"Usability404";s:4:"guid";s:27:"https://yoast.com/?p=169251";s:11:"description";s:412:"<p>Have you ever wondered why you should have that 404 Not Found page? What&#8217;s the use? The page is gone or broken and you don&#8217;t want people to end up there, so why not just redirect that page to the homepage of your website? They even made WordPress plugins that will help you do this,&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";s:7:"content";s:7:"Array

";s:3:"wfw";a:1:{s:10:"commentrss";s:46:"https://yoast.com/thoughts-404-not-found/feed/";}s:5:"slash";a:1:{s:8:"comments";s:2:"56";}s:5:"media";a:2:{s:7:"content";s:1:"
";s:13:"content_title";s:8:"Huge 404";}s:7:"summary";s:412:"<p>Have you ever wondered why you should have that 404 Not Found page? What&#8217;s the use? The page is gone or broken and you don&#8217;t want people to end up there, so why not just redirect that page to the homepage of your website? They even made WordPress plugins that will help you do this,&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";}i:18;a:13:{s:5:"title";s:55:"Reviewing our site reviews: highly satisfied customers!";s:4:"link";s:41:"https://yoast.com/reviewing-site-reviews/";s:8:"comments";s:50:"https://yoast.com/reviewing-site-reviews/#comments";s:7:"pubdate";s:31:"Tue, 06 May 2014 19:19:40 +0000";s:2:"dc";a:1:{s:7:"creator";s:19:"Marieke van de Rakt";}s:8:"category";s:20:"ResearchSEOUsability";s:4:"guid";s:27:"https://yoast.com/?p=169740";s:11:"description";s:441:"<p>We have been doing website reviews for more than 3 years now. Recently, we decided to update our format. We now offer different types of reviews, varying in depth of the analysis and in price accordingly. After completing a review, we usually have some contact with our customers (we answer questions about the review), but&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";s:7:"content";s:11:"Array





";s:3:"wfw";a:1:{s:10:"commentrss";s:46:"https://yoast.com/reviewing-site-reviews/feed/";}s:5:"slash";a:1:{s:8:"comments";s:1:"5";}s:5:"media";a:2:{s:7:"content";s:3:"


";s:13:"content_title";s:138:"graph-1-satisfaction-site-reviewgraph-2-percentage-advice-implementedgraph-3-percentage-customers-implementing-various-parts-of-the-review";}s:7:"summary";s:441:"<p>We have been doing website reviews for more than 3 years now. Recently, we decided to update our format. We now offer different types of reviews, varying in depth of the analysis and in price accordingly. After completing a review, we usually have some contact with our customers (we answer questions about the review), but&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";}i:19;a:13:{s:5:"title";s:48:"News SEO 2.0: Google News optimization with ease";s:4:"link";s:29:"https://yoast.com/news-seo-2/";s:8:"comments";s:38:"https://yoast.com/news-seo-2/#comments";s:7:"pubdate";s:31:"Tue, 22 Apr 2014 09:11:41 +0000";s:2:"dc";a:1:{s:7:"creator";s:13:"Joost de Valk";}s:8:"category";s:22:"WordPressNewspaper SEO";s:4:"guid";s:27:"https://yoast.com/?p=163635";s:11:"description";s:445:"<p>We&#8217;ve rebuilt and reimagined our News SEO plugin and taken it to the next level. Today we&#8217;re proud to release News SEO version 2.0, which allows you to easily optimize your site for Google News. It had been, unfortunately, almost 2 years since we last updated the plugin which meant it didn&#8217;t work anymore for&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";s:7:"content";s:9:"Array



";s:3:"wfw";a:1:{s:10:"commentrss";s:34:"https://yoast.com/news-seo-2/feed/";}s:5:"slash";a:1:{s:8:"comments";s:2:"42";}s:5:"media";a:2:{s:7:"content";s:2:"

";s:13:"content_title";s:37:"header-news-seo_x2mh370-google-search";}s:7:"summary";s:445:"<p>We&#8217;ve rebuilt and reimagined our News SEO plugin and taken it to the next level. Today we&#8217;re proud to release News SEO version 2.0, which allows you to easily optimize your site for Google News. It had been, unfortunately, almost 2 years since we last updated the plugin which meant it didn&#8217;t work anymore for&#8230;</p>
<p>This post first appeared on <a rel="nofollow" href="https://yoast.com">Yoast</a>. Whoopity Doo!</p>
";}}s:7:"channel";a:9:{s:9:"feedpress";a:1:{s:6:"locale";s:2:"en";}s:5:"title";s:5:"Yoast";s:4:"link";s:17:"https://yoast.com";s:11:"description";s:41:"The Art & Science of Website Optimization";s:13:"lastbuilddate";s:31:"Fri, 05 Sep 2014 13:24:24 +0000";s:8:"language";s:5:"en-US";s:2:"sy";a:2:{s:12:"updateperiod";s:6:"hourly";s:15:"updatefrequency";s:1:"1";}s:9:"generator";s:27:"http://wordpress.org/?v=4.0";s:7:"tagline";s:41:"The Art & Science of Website Optimization";}s:9:"textinput";a:0:{}s:5:"image";a:0:{}s:9:"feed_type";s:3:"RSS";s:12:"feed_version";s:3:"2.0";s:5:"stack";a:0:{}s:9:"inchannel";b:0;s:6:"initem";b:0;s:9:"incontent";b:0;s:11:"intextinput";b:0;s:7:"inimage";b:0;s:13:"current_field";s:0:"";s:17:"current_namespace";b:0;s:19:"_CONTENT_CONSTRUCTS";a:6:{i:0;s:7:"content";i:1;s:7:"summary";i:2;s:4:"info";i:3;s:5:"title";i:4;s:7:"tagline";i:5;s:9:"copyright";}s:13:"last_modified";s:29:"Sat, 06 Sep 2014 06:31:18 GMT";s:4:"etag";s:16:""540aaa36-2995b"";}